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Archive for the ‘Style Guide’ Category
September 7th, 2010
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Color is an important element when choosing the right shirt. According to color theory, every color sends different messages; therefore if you are aiming for a certain message we suggest that you wear a specific color. Colors can also affect your mood and your energy, so it will impact how others view you. Below, you will find meanings behind some popular colors.
Red represents power, passion, and authority. Red is demanding, exciting and energetic; it portrays confidence and control. Firefighters wear red, projecting power and control. If attention is what you seek, red is the color for you. In business, red is best utilized as a tie with a white or blue shirt.
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Face Color Contrast is the degree of color difference between your skin and your hair color. Black hair and white skin have the highest contrast level, while blonde hair and fair skin have the lowest contrast level. To look your best, you want to connect your face contrast level features with the clothes you are wearing. If you are high contrast, high contrasting clothes would suit you best because it creates a cohesive unit between your face and your clothes.
LOW CONTRAST (A)
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The modern dress shirt has come a long way, after it took shape and developed at the end of the nineteenth century, during Victorian times. Throughout history the dress shirt has been modernized with different details; the breast pocket introduced last. The standard modern shirt can be as diverse as choice and taste, and its style can be altered to ones liking. There are many elements that make up the dress shirt anatomy, but every classic dress shirt includes: a back, yoke, a front, plackets, cuffs, a collar, and hem. It is imperative to know the anatomy of a dress shirt (both terms and definitions) and not just something you simply pull on and off your head.
Collar Base: (or collar stand) is the band of fabric sewn into the neckline of a dress shirt, which the collar attaches to.
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February 10th, 2010
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We’re getting hotter and hotter as we have stretched our style all the way to the West Coast. Click here to see the video news segment of 2010 Fashion Trends from KCAL9/CBS Los Angeles. How exciting! Thank you CBS Los Angeles!
Follow up article: Finding The Best And Coolest Clothes For 2010:
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December 16th, 2009
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Originating from the 1920’s, pattern and design of a shirt plays a key role in having great style and sending out the right message. Shirts have different patterns, such as solids, stripes and checks. An idea to keep in mind is that the shirt pattern will enhance the wearers look.
- Solids are the classic multi-purpose shirts which can be worn in both formal and casual settings. Depending on its color it can be worn in a board room or a club.
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November 18th, 2009
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The idea of wrinkle-free/ wrinkle-resistant cotton rings a bell to those who hate ironing those shirts all the time. After all, if cotton shirts can be made to resist those unwanted creases and wrinkles then why even bother with regular cotton? This is the very idea that early researchers and garment manufacturers were tinkering with when synthetic fabrics such as nylon were beginning to replace cotton. Cotton manufacturers had to find a way to market cotton as the favorable choice of fabric. During the 1950s and 60s, a chemist and researcher named Ruth Benerito, made notable accomplishments in producing easy-care cotton fabrics. The good news was that garments made by this new process were wrinkle-resistant- it did not have to be ironed. The bad news was that this process required the use of formaldehyde- a harsh chemical often used for preserving dead animals and body parts and classified by the U.S Environmental Protection Agency as a probable carcinogen.
There are generally five different methods used to produce wrinkle-free cotton: pre-cured fabric, post-cured fabric, dip-spin, spray method, and vapor phase. While we can get into a detailed explanation of how all of these methods work, the main goal is to artificially swell the fabric by applying formaldehyde and heat so that instead of curling, the diameter of the fiber increases and makes it straight. While many of the issues associated with the use of formaldehyde in treating fabrics have been corrected through research during the past few years, and while the use of formaldehyde has been reduced, it has yet to be eliminated. Even the most popularly used resin, DMDHEU, which was meant to reduce the concentration of formaldehyde, is nevertheless a type of formaldehyde. In addition, wrinkle-free fabric has a reputation of being stiff and uncomfortable to wear. Many people also find that wrinkle-free garments still require some ironing due to the creases that form in some areas. Read more…
Shirt Pattern List
Many variations of the major patterns exist as designers are constantly trying to come up with new and different styles. Shirt patterns are often enhanced or can be a combination of different patterns. These are the classic pattern choices.
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Categories: Style Guide Tags: awning stripe, bar code stripe, bengal stripe, candy stripe, fabric patterns, gingham check, glen plaid, graph check, hairline stripe, houndstooth, madras, mini check, nicole kabbaz, pencil stripe, pin check, pin stripe, prince of wales check, shadow stripe, shepherd's check, shirt fabric patterns, tartan plaid, tattersall, windowpane check
Of all the shirting fabrics that are used in the world, the mighty cotton is King. Cotton is most commonly used because of its breathability, texture, absorbency, and durability. Breathability makes it cooler in the summer and warmer in the winter. It is soft and feels nice against the skin. It holds its color and is strong to last through the years. So it is an easy decision when choosing a dress shirt fabric: choose 100% cotton. Unfortunately your decisions are not simple. There are several kinds of cotton, each serving a distinct purpose in your closet. Here are a few descriptions and recommendations to help you make your choice.
COTTON TERMS
Long Staple – Staple refers to the length of cotton fiber. Long staple fiber ranges between 1 ¼” and 2 ¼” and they are stronger, more expensive and luxurious than shorter staple cottons. Egyptian, Sea Island and Pima cottons are known for their long staples.
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COLLAR STYLE
When selecting a suitable collar style for a dress shirt, the most important thing to remember is that it should complement your face shape to give you a balanced look. If you have a round face, we recommend a regular collar with straighter points that will serve to elongate the look of your face and neck (A1 vs A2). If your face is narrow, a spread collar will give you more balance (B1 vs B2). If your face is neither round nor narrow, you can select any of the spread styles, but we recommend the spread style as it is more formal. The button-down collar should only be considered for a casual shirt. Button-down collars should not be worn with a tie.
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