Archive for May, 2010

Style Guide: Face Color Contrast

May 15th, 2010 Comments off
Face Color Contrast is the degree of color difference between your skin and your hair color. Black hair and white skin have the highest contrast level, while blonde hair and fair skin have the lowest contrast level. To look your best, you want to connect your face contrast level features with the clothes you are wearing. If you are high contrast, high contrasting clothes would suit you best because it creates a cohesive unit between your face and your clothes.


(Figure A) Has a low contrast level because of his light skin and light hair color. This means that a low contrast shirt would fit him best. The dark blue striped shirt has a high contrast and takes away attention from his face. All the focus would be on the high contrast blue striped shirt. The light blue checkered shirt has low contrast and forms a harmonious blend with his face.


(Figure B) Has a high contrast level, because of his dark hair and skin color; therefore he should wear a high contrast shirt. The low contrast shirt, on the right, looks dull and drains the color from his face. Since we want the attention on his face, he would look best with the dark stripes, which compliments his hair and skin tone.

Examples of High Contrast and Low Contrast For Patterned Shirts

The patterned shirts on the left are high contrast while the shirts on the right are low contrast. You can distinguish the difference by comparing the background color of the shirt and the color of the patterns. If the background and pattern have similiar tones they are low contrast, but if they have a noticeable difference they are high contrast. For example, the bottom left shirt is high contrast because its background color is brown and the checks are white. The bottom right shirt is low contrast because its background color is white and the checks are tan and light blue.

High Contrast                         Low Contrast

Solid Shirts for High Contrast and Low Contrast

White is a neutral color that looks good on all face color contrasts. High contrast face is best suited with darker colors, such as black, dark blue and red. Light contrast face is best suited with light blue, and yellow. This way the face and shirt tones blend and do not surprass one another. Shirts on the left are high contrast, while shirts on the right are low contrast.

Written by Giselle Diaz

Press: USA Today

May 7th, 2010 Comments off

Alexander West has made life easier for you when ordering custom shirts.  Please visit us at our new “no appointment”, walk-in showroom in the recently renovated Limelight Marketplace.  We’re on the 1st floor in the Festival of Shops.  USA Today has covered the Limelight in their Lifestyle Section.  Click here to see AW in USA Today!

Press: The Choosy Beggar

May 6th, 2010 Comments off

The Choosy Beggar gave Alexander West a glowing review and claimed that the custom dress shirt he received  “Fits like a glove out of the box and unpressed — Instant confidence”.     The Choosy Beggar also gave us props for the “Double stitching — 18 stitches per inch — around the armholes for maximum strength” and our 2mm thick Mother-of-Pearl buttons.

He called himself a “happy camper” when testing out our custom fit dress shirt for the first time.  Now, he’s hooked on AW.

Pointing out a few of our many outstanding aesthetics of our quality dress shirts, TCB rated us top dog.

Click here to get the full story.